Ballantine Communications Inc. (BCI) is seeking a Social Media Manager in Durango, CO.
This position is responsible for planning, implementing, managing and monitoring clients' Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
The Social Media Manager analyzes data to determine which initiatives work best and capitalize on this information to continue scaling the client's business.
The likely candidate will be a self-driven individual with the ability to conceptualize digital content, research and strategize social campaigns and deliverables, from start to distribution.
This is a supervisory position requiring the ability to manage a diverse group of employees and simultaneously work toward many company initiatives.
BCI supports the growth of the individual along with excellence achieved through teamwork.
We offer our employees an opportunity to use their talents to develop new products, processes and businesses.
Key responsibilities include:
Develop, implement and manage social media strategies
Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, Twitter, Pinterest and YouTube
Create and maintain content that is informative and appealing
Monitor SEO and user engagement and suggest content optimization
Manage PowerListings+ by uploading new clients, checking for duplicate listings and reporting automation
Ensure progress on all platforms by using analytical tools such as Google Analytics
Analyze and provide detailed reporting to clients
Communicate with industry professionals and influencers via social media to create a strong network
Successful candidates will have the following attributes:
Bachelor's degree in Business Administration, Marketing, Advertising, Public Relations or related field
3-5 years Social Media management experience
Professional certification in Google Analytics or Google Ads is preferred
Strong understanding of marketing strategy
Excellent knowledge of Facebook, Instagram, Twitter, Pinterest, YouTube, Google+ and other social media best practices
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture attention
Knowledge of SEO and web traffic metrics
Understanding of website development, marketing, measurement and analytics, content fulfillment management and digital marketing
Exemplary communication skills, both written and verbal
Proficient knowledge and ability to use computers on both Windows and Mac platforms
BCI offers an excellent benefits plan including medical, dental vision, and life insurance, as well as paid vacation/sick/holidays, and an opportunity to participate in our matching 401(k) plan.
BCI is an Equal Opportunity Employer. If this sounds like you, we'd love to hear from you!
Click this link to apply: https://ballantinecommunicationsinc.com/careers
Location/Region: Durango, CO (81301)